WhalePlay
Whaleplay is a globally connected, entertaining casino experience that blends fair play, immersive technology, and community-driven engagement in the Web3 field.
About
WhalePlay is an online casino platform built for a new era of digital entertainment.
It combines industry heritage with emerging technologies to deliver a fresh take on virtual gambling – one that feels
immersive, intuitive, and globally relevant.
Created in response to the limitations of traditional online casinos, WhalePlay focuses on creating a well-designed, socially engaging environment that goes beyond basic gameplay. Whether accessed by long-time players or first-time explorers, the platform invites users into a visually compelling world where playing feels both familiar and distinctly new.
This project was created in collaboration with my design partner.
Brand guidelines
Brand guidelines encompassed brand statement, mission and key characteristics, and encapsulated the most important aspects to be replicated by internal designers on current and future deliverables. As we were tasked with brand conception, the emphasis was on modularity and clear guidance so the brand can keep growing.
Web design
Template approach
We designed a web template, as the priority was replicability on other pages, quick rollout to showcase progress to investors and a focus on a reliable experience. During the development process we worked closely with software engineers, PMs and other team members and iterated quickly as the needs were changing.
Responsive design
In designing this template, scalability and web responsiveness were key. With specific requirements for some of the subpages, developing a smooth navigation experience was challenging but was overcome by the combination of side (or bottom on mobile) navigation and a secondary home page navigation.
UI kit
It was important that the UI kit was modular and comprehensive enough to be possible to navigate without further overlook from our end. Clear comments were left for devs, and content was sectioned into intuitive groups.
Handoff
As my design partner and I were tasked with creating brand guidelines and setting up the website for further development by their internal team later on, the website is still being developed as of now. We hope that the project flourishes with further additions and developments.