Marine Mirage

Experience Design - Branding - Event Identity - Research

Role: designer, researcher

A proposal for an exhibition about coral reefs in the modern climate.

Environmental issue

Coral reefs in our modern day are under a serious threat from a series of human induced stresses on our environment. In order to grasp a better understanding of how to properly maintain them, I imagined a museum exhibition focusing on the beauty, science, and importance of these marine "forests".

Logos, colours & typography

When researching the topic of corals from the biological and geometrical standpoint I learnt about non-euclidean geometry present in their structures. I found the complexitiy and diversity in shapes as an interesting point for developing both the logo as well as choosing a more experimental typeface to represent the exhibition.

Posters promoting the event

Lampost posters promoting the event in the physical space in the exhibition’s vicinity

Branding identity translated to a smaller format for the exhibition assistants’ badges

Three main patterns included in the branding serve as indicators for different ticket tiers so that they’re easily identifiable

The exhibition description becomes a full wall art which in the final form would be accompanied by lights complimenting the design

Augmented reality

In order to create a more immersive experience that reaches more people, 3 versions of the same scene were modelled and planned out in Blender in order to be translated into an augmented reality experience people would be able to access from home as well as within the exhibition space. These scenes are meant to show audiences the deterioration of coral reefs in an immersive way by reimagining the scale of the viewer to fit within the coral reef ecosystem.

Scene showing the past—the scene is rich in corals and the lights are saturated in a variety of colours

Scene showing the present—lower colour saturation and less movement signifies the deterioration of the coral reefs.

Scene showing the future if society's approach to reefs doesn't change—the reef lacks colour and movement. Less sounds indicate no life in the ecosystem.

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