XHILO
Proposal for a contemporary music festival that focuses around experiencing music in an immersive environment and building a supportive community.
About
XHILO’s branding aims to create a distinguishable identity people would easily recognise. While discussing our own needs when attending festivals, my teammates and I noticed that festivals often don’t deliberately offer many opportunities to easily meet new people, as the majority of attendees already arrives in their own groups. We wanted to create a brand for a festival that would promote that, and allow people to feel that they all are a part of a bigger XHILO community.
Mission & personality
XHILO aims to connect people who are seeking an event linking their passion for music and their need of finding meaningful connections with others through common experiences.
Posters created to extend XHILO's brand
UI elements
The style of XHILO's UI kit evokes those special vibrant moments experienced at music concerts. Positive feelings, energetic atmosphere and vivid memories is what the look of the UI supports.
User research
It was important for me team and I to design an app that addresses user pain points and a variety of their needs. We did extensive user research to get to the botto of what the festival participants really lack.
Branding
The chosen visual identity expands the branding through vivid colours and ochesive visuals. While with a sprinkle of fun, it still maintains visual clarity and enables accessibility across media.
